I am spending some time today getting more into AdWords for Video. As a campaigner for the death of traditional TV, this is of particular interest to me. I really believe that if we can get media companies to host their programming online in a simple, TV-on-demand format, as well as get users to subscribe to channels and stop watching shit, mass media television, we can all have a better experience with ads and TV content in general. On the internet, TV has the potential to tailor to more niche interests at demand, and advertisers should have more targeting options, reserving their budgets for the audience that relates closest with them.